shaun cooper

I've been in the owner's seat.

Business advice from someone who's actually built businesses.

I've spent more than 20 years working across Marketing, Sales, Strategy, Operations and Management - including building and operating three of my own businesses over the past decade.

So when you come to me with a problem or idea, I don't just look at it from the lens of a consultant - I look at it from the perspective of someone who’s actually had to make different businesses work.

Now I help other business owners build better businesses of their own.

If you have a problem you need solved, an idea you want to launch or a business you want to take to a new level, let's talk.

Let's talk

Your business doesn’t always need another agency.

Sometimes you just need someone experienced to look at the business with you.

Maybe you've got a new idea or product in mind and need someone to help you turn it into something real.

Maybe you've built a business but know it could be better.

Maybe you're trying to grow and can't work out what's holding you back.

Maybe your website isn't generating the enquiries, leads or sales you expected.

Maybe your brand no longer reflects the quality of your business.

Or maybe you simply know something isn't working - you just can't see exactly what that is…

That’s where I come in.

I’ve been on both sides of the table.

My wheelhouse is small–medium business.

I've worked in them, on them and owned them.

Over the past decade I've built and operated three of my own businesses across both product and service-based sectors.

Before that I spent a decade in a market-leading Australian company, working across multiple #1 brands in Marketing, Sales, Management and Operations. I was also responsible for Special Projects there.

I've created brands, products and services, built customer experiences, solved operational problems and helped businesses grow.

That experience means I understand the difference between ideas that simply sound good and those that work in reality.

Picture of a man's reflection standing on a parked Mercedes-Benz, with construction scaffolding and a fire safety door sign.
Picture of a man's reflection standing on a parked Mercedes-Benz, with construction scaffolding and a fire safety door sign.
More about me

I can help you…

start

Turning an idea into a business.

  • I can help you turn an idea into something commercially viable and ready to take to market.

    I can help with:

    • Business and brand concepts

    • Brand creation and identity

    • Brand positioning

    • Products and services

    • Websites

    • Customer journeys

    • Launch planning

    • Marketing and sales foundations

Start a conversation

fix

Find out what's not working.

  • I can step in, look at the business objectively and help identify what's getting in the way.

    I can help assess:

    • Business processes

    • Customer experience & service

    • Websites & digital

    • Marketing

    • Sales pathways

    • Operations

    • User experience

    • Internal processes

    Then we'll work out what should happen next.

Let's look at the problem

grow

Taking an existing business to its next level.

  • I'll look at what's happening, identify opportunities and help you prioritise the things that can make the biggest difference.

    I can help with:

    • Growth opportunities

    • Marketing and Sales

    • Website performance

    • Customer experience

    • Brand positioning

    • Conversion opportunities

    • Product and service development

    • Business improvement

Talk about growth

build

Turning the solution into something real.

  • I can help develop and implement the practical elements your business needs.

    I can build:

    • New brands

    • Websites, digital services & products

    • Customer experiences

    • Creative assets

    • Copy

    • Operational processes

Explore my options

I don’t just tell you what to do - I can help you do it.

There's no shortage of consultants who can provide advice.

There's also no shortage of agencies that can execute a brief.

My approach sits somewhere in between.

I'll understand the business problem first.

Then I'll help determine the right solution.

And where appropriate, I'll build and implement it.

Identify the problem → Develop the solution → Implement it.

This might mean developing a brand.

Building a website.

Improving a customer journey.

Reworking a process.

Writing the copy.

Or simply helping you work out what needs to happen next.

The objective isn’t to give you more things to think about…

It’s about making your business better in the best possible ways - with the right tools and resources.

How I work

1. Understand

I sit down with you to understand your business, objectives and challenges.

2. Diagnose

I identify what's working, what's not and where the opportunities are.

3. Prioritise

We determine what will make the biggest difference.

4. Build

I develop the strategy, assets or systems required.

5. Implement

I can then work with you to put things in place and into practice.

6. Improve

We measure, refine and continue improving.

Let's talk

Experience you can use

20+ years.

Experience across business, Marketing, Sales, Management and Operations.

10 years.

Corporate experience working with multiple #1 brands.

3 businesses.

Built and operated personally across product and service-based industries.

Hands-on.

I don't just oversee projects. I’m able to design, create and implement the elements required.

Not sure what you need?

No worries.

You don't need to have a defined project or even know exactly what the problem is.

Tell me what's happening in your business, what you're trying to achieve or what's not working.

We'll work out the rest together.

I'd like to explore my options

Get in touch

Let me know:

  • How I could help you

  • If you would like to set up a meeting / call

  • If you have any questions